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we are not joggers


Are Runners Not Joggers?

Jan 10 2008 - 7:30am by FitSugar
2,523 Views - 62 comments
Are Runners Not Joggers? I recently came across the new Pearl Izumi ad campaign and I am a little peeved. The theme of the campaign is "We are not joggers," which basically belittles joggers in the name of runners. The whole campaign completely reminds me of the article that blamed Oprah for the decline in the status of the marathon.

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