I watched the following vid and was overjoyed to see a chick finally kick arse at a male sporting event. But a little research later revealed that our bat girl never made this Spidey-inspired catch; the vid is actually a staged advertisement for Gatorade. The illegitimacy of the play makes me wonder if the Gatorade folks are mocking women's athletic potential with this ad, or on the flip side, if they're seeking to unsettle established gender norms and advance the girls-can-do-anything message.
on Yahoo! |
I seem to have a couple of new obsessions lately: 
I have been privy to many discussions questioning the true sportiness of golf. Whether or not you think the sport is physically taxing or not, there is no question that 
Gatorade has done a fine job of marketing themselves as the sport drink. After all, it saved the Florida Gators from getting crushed under that hot Floridian summer, now didn't it. However, this sport drink is known to be extremely high in calories and sugar, which makes most of us shy away from it.
And as consumers gained insight and started reading nutrition labels, Gatorade's sales dropped dramatically -- Clearly there is a movement towards no- and low-calorie beverages, both of which Gatorade is not.
