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Dannon Activia's Health Claims False? WTF?!

Thu, 01/24/2008 - 1:13pm by FitSugar
6,403 Views - 53 comments

A newly filed proposed class action suit is accusing Dannon Co Inc of creating a massive false advertising campaign that convinces consumers to pay more for Activia — yogurt containing "probiotic" bacteria — because of the product's health benefits.

The lawsuit refers to scientific reports showing, counter to Dannon's advertising, that there is no real or "clinical" evidence that the bacteria prevents illness or is beneficial to healthy adults. What's more? The suit says that Dannon's own studies failed to support its advertised claims and that the company was aware of it the whole time.

OK, what now? I, for one, buy Activia a lot. Not only do I like its smaller size in comparison to other yogurt containers, but I also thought I was doing great things for my gut, but it is definitely a bit pricier. I'm going to be holding off for a bit and sticking to other brands of yogurt that aren't facing class action suits, but boy, what a bummer.

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53 Comments Add a Comment

  • bfly1133's picture
    bfly1133
    1

    Mmm, very interesting. I would like to hear more before making a judgment. I am really interested to hear what Dannon has to say. It's one thing to not know, it's completely another thing to lie.

    30 weeks 5 hours ago Report Comment
  • nancita's picture
    nancita
    2

    But isn't it proven that the active cultures (bifidus regularis) aid digestion? it stands to reason that if Activia has more active cultures then it will work better, right? I like this stuff and I like the flavor so I don't see any harm in continuing to eat it.

    30 weeks 5 hours ago Report Comment
  • Lovely_1's picture
    Lovely_1
    3

    For real!?!?!
    I dunno, I have never tried this stuff. I heard that it makes you spend A LOT of time sitting on the can and yea I don't really like the idea of that...not appealing to me.

    30 weeks 5 hours ago Report Comment
  • GlowingMoon's picture
    GlowingMoon
    4

    Interesting.

    Fitsugar, you may already know this, but you can take a probiotic supplement. You don't have to ingest it from enhanced yogurt. "Prevention" magazine came out with the article of top probiotic supplements. One of the supplements named was Culturelle, which I'm taking. I've only taken this supplement for a couple months. So far, so good.

    Hope this helps.

    30 weeks 5 hours ago Report Comment
  • kiddylnd's picture
    kiddylnd
    5

    BOO! Well I will still buy it because it's really the only yogurt I like. I like the flavor, and like you Fit I like the smaller size.

    30 weeks 4 hours ago Report Comment
  • moonischasingme1's picture
    moonischasingme1
    6

    If you want to try a great yogurt go for Stonyfield Farms. They are also organic and taste wonderful. Also have good bacteria. And no high fructose corn syrup.

    30 weeks 4 hours ago Report Comment
  • Tutta's picture
    Tutta
    7

    That's LAME! I love this yogurt! It doesn't have as much sugar as a lot of yogurts and the small size is perfect for me! I may stick with it just because I like it better than a lot of yogurt out there, I take a probiotic twice a day anyway.

    30 weeks 4 hours ago Report Comment
  • ikimashokie's picture
    ikimashokie
    8

    I'm really not all that surprised...

    I bought it once, because I am not regular at all, and after the four-pack, I realized it wasn't all I wanted it to be, and that I'd be better off finding "real" yogurt and eating more roughage, as it would be much cheaper.

    30 weeks 3 hours ago Report Comment
  • bellasugar's picture
    bellasugar
    9

    Doesn't Dannon use HF corn syrup? I used to buy their yogurt until I looked at the label and realized how much crud there is in it.

    30 weeks 3 hours ago Report Comment
  • cubadog's picture
    cubadog
    10

    I never really bought it so I am not surprised. I guess if your diet was really bad than it may have an affect but I always thought it was stupid and only bought it when it was on sale.

    30 weeks 3 hours ago Report Comment
  • wackdoodle's picture
    wackdoodle
    11

    Nah I'll keep buying Activa Lite. Any group of yahoos can get together and file a Class Action Lawsuit over advertising claims. There are not claiming that the product is harmful only that Danon cannot prove like any other yogurt company out there that probiotics actually do the things they claim the in advertising the do and that using such claims in the advertising is false or misleading.

    All I know is like like yogurt, the Activa Lite is reasonable good, as you said comes in those small packs and from me is low-cal with a good amount of protein and low in sugar.

    I do pay attention to commercials for consumer products because they all are slight exaggerations anyway.

    30 weeks 3 hours ago Report Comment
  • wackdoodle's picture
    wackdoodle
    12

    For Bella - It doesn't have HFCS it has plain old Fruit Sugar in the form of syrup in it.

    From the label:
    CULTURED GRADE A REDUCED FAT MILK, STRAWBERRY, FRUCTOSE SYRUP, SUGAR, CONTAINS LESS THAN 1% OF FRUCTOSE, WHEY PROTEIN CONTENTRATE, CORN STARCH, MODIFIED CORN STARCH, KOSHER GELATIN, NATURAL FLAVOR, CARMINE (FOR COLOR), SODIUM CITRATE, MALIC ACID.

    30 weeks 3 hours ago Report Comment
  • taratootie's picture
    taratootie
    13

    Okay ladies (and gents)... here we go!

    1. ALL yogurt contains live, active cultures which aid in digestion.

    2. Dannon (and all others for that matter) claims that theirs is better because it contains Bifidus regularis (or whatever other strain they name)... are you kidding me? This is just a lab-cultured strain of Bifidiobacterium spp. that is already found in all yogurt!!! This is very misguiding.

    3. Basically, dont go for the hype. Most of these strains (that supposedly help digestion) are already found in your intestines anyway. There is a CORRELATION between eating activia and better digestion because people who tend to eat yogurt also eat generally healthier food. There is no CAUSATION between the specific activia strain and better digestion. Any yogurt will do this because of what is naturally found in it. Save your money and go for whatever you like! Eat that for a few days and you will get the same effects!

    Hope this helped some of you to understand the difference (and lack of truth) and happy eating!

    Later!

    30 weeks 3 hours ago Report Comment
  • mlmoreno47's picture
    mlmoreno47
    14

    I suffered through eating this crappy yogurt for weeks thinking it would help regulate my digestive track and now we come to find it doesn't even do ANYTHING EXTRA?!?! WTF! This stuff seriously tasted like crap and the texture was awful, I used to eat it like I was taking a shot, just swallow whole and take a deep breath after. It's nice to know it was worth it. Not.

    30 weeks 2 hours ago Report Comment
  • RobinFabulous's picture
    RobinFabulous
    15

    If you go to your local helath food store they have the live supplement. Eat the Activia if you like it, and just go get the supplement. It's cheap. When I was breastfeeding and he had to take antibiotics I always used it. Some are in pill for and others are in powder. I bought the powder and sprinkled it on his baby food. The supplement is beneficial for almost anyone... Ask them for the probiotics Make sure you buy the refridgerated kind

    30 weeks 2 hours ago Report Comment
  • clarient's picture
    clarient
    16

    Shame on them!!

    I recommend Stonyfield Organic Yogurt. I get it in packs of six at my grocery store for less than you would pay for six things of Yoplait, so in comparison it's very affordable.

    Sadly it only comes in two packages with two flavors: Blackberry/Vanilla, and Peach/Strawberry.

    30 weeks 1 hour ago Report Comment
  • taratootie's picture
    taratootie
    18

    Yay...! I am glad someone found my random knowledge useful. The masters in Microbiology all seems worth it now... lol. No really though, I love to dispense what I can, when its useful!

    30 weeks 1 hour ago Report Comment
  • emilyplayscello's picture
    emilyplayscello
    19

    There is a big problem with yogurts constantly advertising the benefits of their "helpful bacteria" or probiotics. Probiotics are restore the balance in your intestines by knocking out the "bad" bacteria. The problem is this: bad bacteria feeds on sugar (and simple carbs that convert to sugar) and all of these yogurts have sugar! So although you may be adding "good" bacteria to your intestines, you're also providing food to keep the bad ones alive. The best kind of yogurt is plain, greek yogurt which is very low in sugar and still has live and active cultures.

    -Emily
    from the

    30 weeks 1 hour ago Report Comment
  • emilyplayscello's picture
    emilyplayscello
    20

    There is a big problem with yogurts constantly advertising the benefits of their "helpful bacteria" or probiotics. Probiotics are restore the balance in your intestines by knocking out the "bad" bacteria. The problem is this: bad bacteria feeds on sugar (and simple carbs that convert to sugar) and all of these yogurts have sugar! So although you may be adding "good" bacteria to your intestines, you're also providing food to keep the bad ones alive. The best kind of yogurt is plain, greek yogurt which is very low in sugar and still has live and active cultures.

    -Emily
    from the Healthy Eating Blog

    30 weeks 1 hour ago Report Comment
  • d9rlcb's picture
    d9rlcb
    21

    not at all surprised...someone could get priobiotics from a reliable health/holistic dr. and make a better choice

    30 weeks 1 hour ago Report Comment
  • emalove's picture
    emalove
    22

    Oh wow...I like this yogurt and have bought it several times! I've been buying the Yoplait version of these lately though.

    30 weeks 44 min ago Report Comment
  • lucychenorama's picture
    lucychenorama
    23

    I've been using this yogurt religiously.. it really works for me! Maybe thus far its been a placebo effect but I'm still buying it!

    30 weeks 38 min ago Report Comment
  • bellaressa's picture
    bellaressa
    24

    So interesting, I just bought some today, it was a sale at my grocery store. 4 packets of 4 for 7.00.

    30 weeks 19 min ago Report Comment
  • SassyK's picture
    SassyK
    25

    Boourns. I bought a twenty four pack yesterday. I do like how it tastes though...but I love pretty much all yourt.

    29 weeks 6 days ago Report Comment
  • aimeeb's picture
    aimeeb
    26

    I've never been a big Dannon fan. Like Bella, after reading the label I was turned off...

    29 weeks 6 days ago Report Comment
  • tlsgirl's picture
    tlsgirl
    27

    Sometimes all of the totally lame lawsuits in this country make me ashamed to be in law school. I mean, even if their claims are doubtful, or just unproven, or whatever, do people really have to sue? What a completely worthless waste of time over a couple extra dollars. Get a life.

    29 weeks 6 days ago Report Comment
  • sophia_HL's picture
    sophia_HL
    28

    I tried this while I was taking antibiotics. It made me so bloated and gassy!!

    29 weeks 6 days ago Report Comment
  • JovianSkies's picture
    JovianSkies
    29

    I'm a yogurt lover and have looked at Activia closely to see if it offered anything extra, but it really did turn out to be the same (if not also less tasty) as every other yogurt. Personally, I like LaYorgurt, as Dannon tastes like plastic to me.
    Also, if it's digestion and your intestinal tract you're worried about, taking Acidophilus (any healthfood or vitamin store will have it) is the best way, despite its taste (scared).

    29 weeks 6 days ago Report Comment
  • designergirl's picture
    designergirl
    30

    I don't like added ingredients in my yogurt, and I hate how sweet Dannon and Yoplait taste. I'll stick to my Fage yogurt, its the best yogurt I've ever had.

    29 weeks 6 days ago Report Comment
  • behemoth_the_cat's picture
    behemoth_the_cat
    31

    I don't really care about the lawsuit!
    1) It tastes great!
    2) It IS beneficial for your health (as all yoghurts are)
    3) It is natural, meaning it has non of that E### stuff you find in some other yoghurts
    4) It has my favorite flavor! Yummy yummy prunes!!!

    29 weeks 6 days ago Report Comment
  • marileejean's picture
    marileejean
    33

    I don't know about beneficial to your "health" but I disagree with taratootie's statement "There is no CAUSATION between the specific activia strain and better digestion". This yogurt DEFINITELY helps digestion, far more than other brands I've tried. If you're having trouble, um..."going", I swear this will help within a day. Regularly eating Activia made me extremely regular. Sorry for the gritty details but I think that's their intent!

    29 weeks 6 days ago Report Comment
  • nuttmegs17's picture
    nuttmegs17
    34

    Marileejean...Taratooties comment regarding correlation vs causation IS correct...in theory NOTHING has been shown to CAUSE anything...not even, say (just using this for an example) cigarettes and lung cancer...all that data can show is that there APPEARS to be a stong correlation between people who smoke and cancer (perhaps its smoking coupled with a few other factors that causes cancer). There are too many other factors (age, genetics, lifestyle) for anyone to conclusively say ANTYHING CAUSES something else. If --again same example--smoking DID cause cancer, than ANYONE who ever picked up a cig would immediately get cancer. So there are other things at play. (No doubt that cigs DRAMATICALLY increase your risk of cancer though!) Does this yogurt perhaps show a strong CORRELATION between the bacteria and better digestion? Sure thing. But there is no way anyone can concluseively prove anything CAUSES something else.

    29 weeks 6 days ago Report Comment
  • VennieB's picture
    VennieB
    35

    I buy this yogurt all the time...I initially tried it because of the "health benefits" but I actually just really like they way it tastes...I'll continue to buy it, regardless of whether or not it has actual health benefits. I just really like it Smiling

    29 weeks 6 days ago Report Comment
  • kgtg1's picture
    kgtg1
    36

    My opinion is that if you cut out dairy and eat healthy then you won't need help in that uhh.. area anyway.

    29 weeks 6 days ago Report Comment
  • peachesmel9's picture
    peachesmel9
    37

    Shortly after this product appeared on the market I read an article stating that the cultures used in the study were administered at over twice the amount daily to invoke the effect that Dannon was claiming. So essentially you would have to eat at least two of the cartons per day to feel any real benefit.

    I do like the taste of these, but that's really just because of the high sugar content. As with a lot of other single-serving yogurts out there, there is way more added sugar than necessary.

    29 weeks 6 days ago Report Comment
  • Kiki tee's picture
    Kiki tee
    38

    Bella, and everyone else who commented on the high sugar content, I read somewhere that one small bottle of Yakult... the original probiotic yogurt drink... contains 8 spoons of sugar!! Apparently the cultures that are added to them are so unbelievably foul tasting that they require that much sugar to mask the taste.

    Not such a great, healthy way to start your day after all. You might as well treat yourself to a pastry and a latte instead!

    29 weeks 6 days ago Report Comment
  • kiddylnd's picture
    kiddylnd
    39

    Okay, I just looked up the sugar content for the Activa Lite and Yoplait Lite and the Activa comes in at 9g and the Yopliat at 14 (and it's 2 oz more in serving size). It's 17 & 27 respectively for the regular versions. I realize that all the more 'natural' varieties have less sugar, but I don't know why everyone is knocking the sugar on the Activa when the Yoplait is about the same. The Stonyfield Lite is 24, regular 26. Mountain High comes in at 28 for Lite and 27 for regular. It's also probably the difference between sugar alcohol and regular sugar? I'm just sayin'...

    29 weeks 6 days ago Report Comment
  • ElectroPopTart's picture
    ElectroPopTart
    40

    I say, eat lowfat or nonfat PLAIN yogurt with added REAL fruit or jelly. It's better for you without all that sugar and processed junk. I, for one, eat non fat yogurt with some walnuts.

    29 weeks 6 days ago Report Comment
  • insanitypepper's picture
    insanitypepper
    41

    I like Breakstone's Live Active cottage cheese. It's definitely not too sweet. I can't bring myself to like yogurt, unless it's the plain, unsweetened variety.

    29 weeks 5 days ago Report Comment
  • fireannach's picture
    fireannach
    42

    I always stick to plain non-fat yogurt, and keep a supply of fruits and berries that I like to throw in with a tablespoon of honey. One of my favorite snacks!

    29 weeks 5 days ago Report Comment
  • taratootie's picture
    taratootie
    43

    Marileejean... I stand by my statement, but what I meant for you to take away from that is that ALL yogurt is beneficial for your digestive flora. If it is out of whack, any yogurt will help you! Dannon's claim about B.regularis being BETTER than any other strain of bactaria is bunk though. Its just a lab strain they toyed with to patent the name... a different way to market something to the consumer. It wont hurt you, but you will waste a few bucks! The important thing is that anyone IS eating yogurt, which is a good source of good bacteria, calcium and protein! If you find one that you like and works for you then eat up!

    I tend to stick with my lowfat, plain stuff and add some fruit and buckwheat honey or agave nectar. Mmmm... well now that I think about it I should tell you all that homemade yogurt is **awesome**!!! Keep an eye on my profile and I should have pics of making it up in a few days!!! Happy eating.